Building permit lead automation

The permit is filed. The budget is approved. Get there first.

When a homeowner pulls a building permit, they have confirmed budget and an active project. PermitLeads monitors permit filings in your city and reaches out automatically — before your competitors even know the permit exists.

$40B+
Spent by Canadians on
renovations annually
253K
New permits issued
in Canada last year
24hr
Window to reach leads
before competitors
Live permit activity — Calgary, AB Monitoring
Kitchen Renovation $48,000
2847 Elbow Drive SW · Calgary
Filed 23 min ago ✉ Outreach sent
Basement Development $65,000
134 Varsity Estates Dr NW · Calgary
Filed 1hr ago 📅 Meeting booked
Addition / Extension $120,000
89 Pump Hill Crescent SW · Calgary
Filed 2hr ago ✉ Outreach sent
Bathroom Renovation $22,000
415 Parkside Drive SW · Calgary
Filed 3hr ago ● New · Processing

A permit is a
buying signal
you can act on.

Most leads are cold — someone browsing, comparing, maybe not ready. A building permit is different. It means the homeowner has already decided to proceed and the municipality has approved the work. Budget confirmed. Project approved. Timeline started.

1
Homeowner applies for a permit
They've decided to renovate. They submit the application with full project details, location, and budget to the municipal office. This data becomes public record.
2
We detect it within minutes
PermitLeads monitors municipal permit databases in your city continuously. The moment a relevant permit is filed, we capture the details and match it against your service type.
3
AI sends a personalized outreach
Within 60 minutes of filing, an AI-crafted message goes out to the homeowner on your behalf. You're the first contractor they hear from — before they've even started searching.
Sample permit — detected & actioned
Basement Development
Filed today · 134 Varsity Estates Drive NW, Calgary
Project value
$65,000
Project type
Residential basement development — full finish
Permit status
Approved · Active
Contact
Owner-occupied · Direct homeowner contact
AI outreach sent · 34 min after filing
"Hi, I noticed you've recently received approval for your basement development at Varsity Estates. Congratulations on taking that step! I'm a local renovation contractor specializing in basement finishes and I'd love to show you what we've done in your neighbourhood. Would you be open to a quick call this week?"

Everything you need to
win more renovation contracts.

PermitLeads handles the prospecting so you can focus on quoting, building, and delivering great work.

🔍
24/7 permit monitoring
We watch municipal permit databases in your city around the clock. No lead slips through. Every relevant permit is captured the moment it's filed.
🎯
Project type filtering
You choose which types of permits matter to you — kitchen, basement, addition, bathroom, exterior, commercial. Only get leads that match your specialty.
✍️
AI-personalized outreach
Every message references the specific project, address, and permit type. It reads like you wrote it personally — because the AI writes it specifically for that permit.
60-minute response window
Outreach goes out within 60 minutes of permit filing. You're first to market before the homeowner has searched Google, asked neighbours, or called anyone else.
📊
Lead dashboard
Every permit, every outreach, every response tracked in one place. See what's been sent, what's been opened, and which leads are worth following up on.
💰
Project value filtering
Set a minimum project value so you only get leads worth your time. A $5,000 bathroom and a $150,000 addition require different attention — filter accordingly.

You contact them
before they search.

The window between permit filing and homeowner searching for contractors is small. PermitLeads puts you in that window every time.

0min
Permit filed
Homeowner submits application. Project is approved. Budget is confirmed. They haven't started looking for contractors yet.
<60min
You reach out
PermitLeads detects the permit and sends your personalized AI outreach. You're the first contractor they hear from.
24–48hr
They start searching
Now they're on Google, asking neighbours, posting on Facebook groups. But you've already been in touch — you have a head start.
Day 3+
Competitors find out
Other contractors see the permit in weekly reports or happen to drive by. By then, you've already had a conversation and booked a quote visit.
$40B
Annual Canadian renovation spend — the market is enormous
253K
Residential permits issued in Canada in the last 12 months
78%
Of homeowners hire the first contractor who contacts them
60min
Our response window from permit filing to your outreach

One won job covers
months of service.

A $30,000 basement renovation pays for 10 years of PermitLeads. That's the math.

Starter
Local Contractor
Solo operator or small team — 1 city
$297/mo
+ $997 one-time setup fee
Permit monitoring in 1 city
Up to 3 project type filters
AI outreach within 60 minutes
Lead dashboard + tracking
Project value minimum filter
Up to 50 leads per month
Get Started →
🔒 Cancel anytime · 30-day money-back guarantee · Setup in 48 hours

Common questions

Which cities do you cover?
We currently cover major Canadian cities including Calgary, Edmonton, Vancouver, Toronto, Ottawa, and Montreal. More cities being added regularly. Contact us to confirm your city is available.
How does the AI outreach actually work?
When a permit is detected, AI generates a personalized message referencing the specific project type, address, and permit details — then sends it via email or SMS to the homeowner's contact on record. It reads like you wrote it yourself.
What information is in a permit?
Building permits are public records. They typically include the property address, project type, approved budget value, project description, and in many cases the owner's contact information.
Is this legal? Can we contact permit holders?
Yes — building permits are public records filed with municipal governments. Contacting permit holders is a standard practice in the construction industry and fully compliant with Canadian privacy law when done correctly. Our outreach follows CASL guidelines.
How quickly do I start receiving leads?
Setup takes 48 hours. From the moment your account is live, we start monitoring and sending outreach. Most clients receive their first leads within the first week depending on permit activity in their city.
What types of projects can I filter for?
Kitchen renovations, basement developments, bathroom renovations, additions, exterior work, roofing, HVAC, new builds, and more. You choose what matches your specialty and we filter everything else out.
Do I need to do anything once it's set up?
Just follow up on the leads that respond. The outreach, monitoring, and tracking all happen automatically. You get notified when a homeowner responds so you can take it from there personally.
What's the setup fee for?
The setup fee covers configuring your data feeds, writing and testing your AI outreach templates, connecting to the permit databases in your city, and a 30-minute onboarding call to align everything with your business.

The permit was filed
an hour ago.

While you're reading this, a homeowner in your city just got a renovation permit approved. PermitLeads would have already reached out on your behalf.